Revolver really is one with it's audience, it doesn't talk down to them and it creates a welcoming atmosphere that the target audience will appreciate. Scarlet Glass appears as being extremely attractive on the front cover, with a nice smile, and all of her rock clothes on. The audience should immediately have respect for her because she has not done what so many artists have done in the past and have a naked shoot to get noticed, for example. The male audience should fancy her, even though she has herself covered, and the women will admire her for it. The connotations of her black and white image on the front cover is that she is just a normal, regular girl who has used her talent to get what she wanted, to be a rock singer, and this in turn adds to the admiration that the women - and in some cases men - have for her. Her outfit and clothes obviously denote that she is a rock star, there is no question about it, which the audience will like because it shows she knows what she wants and what she's doing.
The media institutions that would most likely distribute Revolver would be the institutions that are used to distributing music or film magazines. For example, publishing companies like IPC -which publishes NME music magazine - would be a perfect choice of company because it deals with popular music magazines, and would know how to market the magazine. Revolver would ideally have a website to go with it, which would be a chic, modern website with links to events, subscriptions and online competitions. The website would fit the house style of the magazine, with the Revolver logo clear on all of the web pages. Revolver would include small free magazines, one containing music festivals coming up and another would advertise the iPod and it's applications, one of which would be a Revolver application, where readers can get information and articles sent to their iPhone or iPod.
Revolver is aimed at male and females alike, roughly in the ages between 20 and 25 with a bit of disposable income, and is aimed at those who follow the rock music scene and knows who is who of today's charts.
The audience will be attracted to the magazine because the fonts used are 'soft' and pleasant to look at, as opposed to being a rough and unattractive font. The images are always placed in the direct eye line of the reader and stand out firmly from the rest of the background that they are set on. The colours used all compliment each other and they each allow other bits of the magazine to stand out, without making pages seem too busy or crowded.
Constructing the product has taught me that different technologies need to work aside each other in order for distribution and marketing to be efficient. For example, magazines having a website means it can appeal to a wider audience, and people that it would not normally appeal to, and people will find easier access to the magazine.
Actually constructing the magazine taught me how to use photoshop, and allowed me to work difficulties out and improve bits of work I had already done, but needed some touching up. At first, photoshop proved difficult, but after some practice it eventually became easier. Blogger.com was easy to use and understand, and was easy to draft, re-draft and edit work that had to go into the blogs. A lot of planning ahead was needed to make sure everything was going to work and I had to take my time and go over bits that were completed to make sure nothing was missing.
From the preliminary task, I have learnt how to use photoshop and manipulate pictures using photoshop effects, and I have progressed so far that I now know how to appeal to certain audiences using language, images and layouts, which is what I hoped to achieve. All in all, I am extremely happy with how things have gone, construction-wise, and I think that the only thing I would do differently is try and create a different genre magazine with different styles, colour schemes and images.
Questionnaire:
Questions asked to a 23 year old male:
What do you think of the front cover?
It's good, I like it, it looks mature and quite classy.
Do you think it's too expensive?
No, not too expensive, as long as the journalism is good and because it only comes out 4 times a year, it's affordable.
Would you buy it?
Yeah, I would.
What did you think of the article?
It was really interesting, amusing and an overall good read. What I liked was that it seemed totally real, it could have come from any big name magazine.
Do you think anything could be different?
Nothing major, apart from maybe the use of different colours here and there.
These questions asked to a 14 year old male:
What do you think of the front cover?
It's good, it look prfoessional.
Do you think it's too expensive?
Not really, I get magazines that cost that.
Would you buy it?
Well I think it looks good, but Rock Music isn't my thing, and it wouldn't appeal to me.
What did you think of the article?
I thought it was quite funny, but I wouldn't normally read that sort of thing, it doesn't interest me.
Do you think anything could be different?
Maybe have a black and white theme for the contents page? Or have totally different ideas on each page, like really really different.
END
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